Completed website · Published
The work & my contribution
- What was the problem?
- The website needed to make Dorothy’s retirement-income-planning approach understandable and give visitors an easy way to begin a conversation.
- What was my role?
- I developed the website and refined the introduction, photography, content structure and mobile enquiry journey around Dorothy’s adviser profile.
- What did I deliver?
- A responsive professional website explaining the planning approach, an improved hero image and a persistent mobile WhatsApp call to action with a general prefilled enquiry.
- What happened?
- The website is published with the conversation route implemented. Enquiry volume, conversion and business outcomes are not documented in this case.
- Why does it matter?
- Explaining a complex professional service clearly and making the mobile journey to a conversation straightforward.